In Brief

Twitter agrees deal to live stream NFL games

Social networking site beats rivals Yahoo and Amazon to show ten Thursday night matches

Twitter has won the rights to stream live NFL games next season in a "groundbreaking" deal that could have a huge impact on the way live events are broadcast.

The agreement will come as a huge boost to the beleaguered social media company, which outbid rivals including Verizon, Yahoo and Amazon for the rights to show ten Thursday night matches.

Twitter has been looking to boost its live video content and last year signed a multi-year partnership with the NFL to deliver content to fans on a daily basis.

Having already agreed new deals with CBS and NBC, Tuesday's announcement rounds out the NFL's aim "to make games available on broadcast, cable and digital" platforms, says the Financial Times.

While live events have largely bucked the downward trend for TV viewing figures, the NFL has taken steps to broaden its distribution network to include people spending more time watching online video, often on their mobile devices, and as more young consumers bypass pay-television packages in favour of "over-the-top streaming services from companies such as Netflix and Amazon", says the FT.

"This is about transforming the fan experience with football," said Twitter chief executive Jack Dorsey.

NFL commissioner Roger Goodell added: "Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football."

Twitter's share price has fallen by two-thirds in the past year as growth stalls, so its "investment in sports doesn't come as a surprise", says Darren Rovell of ESPN.

"The platform has had great success as a fan's accompaniment to live games. The deal would allow fans to experience both the game and their Twitter feed without use of a second screen."

Recommended

Premier League: what we learned from the opening weekend
Erling Haaland scored both goals on his Premier League debut for Manchester City
View from the terraces

Premier League: what we learned from the opening weekend

F1 ‘silly season’ hits top speed as 2023 grid takes shape
Oscar Piastri denied he would be driving for Alpine in 2023
Behind the scenes

F1 ‘silly season’ hits top speed as 2023 grid takes shape

Online abuse in football: ‘the dark side to the beautiful game’
Man Utd’s Harry Maguire and Cristiano Ronaldo are two players regularly targeted
Talking point

Online abuse in football: ‘the dark side to the beautiful game’

Premier League predictions: title winners and relegation
The Premier League trophy
View from the terraces

Premier League predictions: title winners and relegation

Popular articles

Will China invade Taiwan?
Chinese troops on mobile rocket launchers during a parade in Beijing
Fact file

Will China invade Taiwan?

Is World War Three on the cards?
Ukrainian soldiers patrol on the frontline in Zolote, Ukraine
In Depth

Is World War Three on the cards?

Best new TV crime dramas of 2022
Roger Allam and Nancy Carroll in Murder in Provence
In Depth

Best new TV crime dramas of 2022

The Week Footer Banner