Balenciaga’s ad campaign scandal explained

The fashion brand has been heavily criticised over two controversial advertising campaigns

Balenciaga
Balenciaga has issued an apology over two controversial campaigns, one featuring children posing with teddy bears in bondage-like attire
(Image credit: Nina Westervelt/Bloomberg via Getty Images)

Luxury fashion brand Balenciaga sparked online outrage over two bizarre fashion campaigns for which it has been forced to apologise.

There has been a “swift” online backlash against two of Balenciaga’s Christmas ad campaigns, said The Cut, which has seen “the hashtag #cancelBalenciaga trending across Twitter and TikTok”, as netizens accused the brand of normalising child exploitation.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us