How to use social media to boost your business

Twitter and Facebook are free and effective tools for building your brand and attracting new business

NEW YORK, NY - NOVEMBER 07:A trader on the floor of the New York Stock Exchange (NYSE) works as Twitter's initial price offering (IPO) is finalized on November 7, 2013 in New York City. Twitt
(Image credit: 2013 Getty Images)

SOCIAL media used to be an afterthought for many businesses, but getting it right on Twitter and Facebook can transform a business. Large companies now throw huge amounts of money at social media campaigns, but with the right strategy, SMEs with small marketing budgets can use social media tools to get their names out there too.

Nor does it have to be a complicated, time-consuming process. A little effort with these free tools can generate exposure at home and abroad, and help to supercharge your brand.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us