In Depth

Top Google searches of 2016: Donald Trump, Prince and more

Brexit and the US elections dominated the news this year, but more people googled something completely different

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The US presidential election and consumer technology products dominate this year's rankings of Google's most searched terms and trends. 

Niantic's Pokemon Go mobile game takes the top spot for most searched term in 2016, followed by the launch of the iPhone 7 and Donald Trump. The US president-elect also ranked as the most trending personality of the year, ahead of his Democratic rival Hilary Clinton and Olympic swimmer Michael Phelps. 

Following the deaths of several notable names, Google also created a ranking of trending losses, which is headed by pop stars Prince and David Bowie. Actor Alan Rickman and boxer Muhammed Ali also feature in the top five.

The EU referendum was among the highest ranked searches in the UK, with Theresa May and Boris Johnson featuring in the most trending public figures. Terms such as "What is Brexit?" and "How to play Pokemon Go?" were among the top questions searched.

Here are the highest ranking terms across the globe and in the UK. 

Top ten global searches

1. Pokemon Go

2. iPhone 7

3. Donald Trump

4. Prince

5. Powerball 

6. David Bowie

7. Deadpool

8. Olympics 

9. Slither.io

10. Suicide Squad

Top ten UK searches

1. Euro 2016

2. Pokemon Go

3. David Bowie

4. Donald Trump

5. Prince

6. EU referendum

7. Alan Rickman

8. Olympics

9. US election 

10. Deadpool

You can read the full list of trends here, including the most searched sporting events and consumer tech products.

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