Klopp tells Liverpool fans: 'Calm down, it's not life and death'

Perhaps Jurgen Klopp has been watching Harry Enfield's comedy Scouser routine, as the German manager has urged Liverpool fans to "calm down" after seeing his side draw against Southampton on Sunday, and he also appears to have taken issue with legendary Liverpool boss Bill Shankly after telling supporters that it's "only a game".

The Reds drew 1-1 with Southampton on Sunday evening and afterwards Klopp said he was shocked by the reaction inside Anfield after the Saints' 86th minute equaliser, which came nine minutes after Christian Benteke had given Liverpool the lead.

"It's only a goal, only a game of football," said the new Reds manager, who has seen his side draw all three of their matches since he took over. "It's like it's the last thing in your life and we have to calm this down".

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It was one of Klopp's predecessors, the great Bill Shankly, who coined the famous phrase: "Football is not a matter of life and death, it's much more important than that". And Klopp appears to believe that many Liverpool fans have taken his words, meant as a joke, literally.

Referring to the atmosphere inside Anfield, he said: "I hope I'm not the only person in the stadium who thought 'this is not the end of the world'. We can work on this."

However, Klopp believes his players are adapting to the new regime. "I saw development, I saw the next step, but at the end we are disappointed because of the result," said the former Borussia Dortmund coach, who warned that the rest of the Premier League would be gunning for the Reds. "The problem is the other teams don't wait for us – they want to win, they want to beat us."

But the new manager can be under no illusions about the size of the task facing him at Anfield, says Chris Bascombe of the Daily Telegraph. "With each post-match analysis, the German coach is issuing a more robust reminder of how the rebuilding work at Anfield is not restricted to the new main stand.

"Klopp has set no targets for his debut season. He is astute not to do so, but the club’s pre-season target of returning to the Champions League looks increasingly fanciful."