In Depth

Skoda launches radical online showroom

Live video feed guides customers through car specs and configurations

Skoda has unveiled a radical virtual showroom that allows buyers to view cars through a live video stream. 

Customers who visit the company's website and select either the Kodiaq SUV or Octavia, will be given the option to request a live online tour, during which a salesperson will answer questions and help configure their vehicle of choice. 

Jonathan Harris, head of retail concepts at Skoda, said the link was a response to the growing number of car buyers who are "doing their research online ahead of going to the showroom". 

He added: "This is an important step for the brand and the future of automotive retail and how we interact with customers."

Only three live tours can be run at the same time as there's limited space in the studio used, Autocar says. Customers who find the tours are full can request a call-back for a later time slot. 

Skoda "quietly" launched the service a month ago before its official unveiling today, adds the magazine. It has already been used by 184 customers – 71 of whom have "gone on to buy a Skoda model".

Harris also told Autocar that the online sales platform has room to expand if demand was there, with the potential of making the whole Skoda line-up accessible through live video.

Skoda's online showroom can be accessed through its website and is available for its Kodiaq SUV and Octavia Estate.

Recommended

Volkswagen Golf R Estate review: what the car critics say
Volkswagen Golf R Estate
Expert’s view

Volkswagen Golf R Estate review: what the car critics say

The UK’s five best road trips
Kylesku Bridge on the North Coast 500 in Sutherland
The big trip

The UK’s five best road trips

Fiat 500X Hybrid: what the car critics say
Fiat 500X Hybrid
Expert’s view

Fiat 500X Hybrid: what the car critics say

Cost of a tank hits £100: how high will petrol prices go?
A Shell petrol station
Today’s big question

Cost of a tank hits £100: how high will petrol prices go?

Popular articles

Who will win in Wakefield and Tiverton?
Wakefield town centre
Today’s big question

Who will win in Wakefield and Tiverton?

Ten Things You Need to Know Today: 24 June 2022
10 Downing Street
Daily Briefing

Ten Things You Need to Know Today: 24 June 2022

Ten Things You Need to Know Today: 22 June 2022
10 Downing Street
Daily Briefing

Ten Things You Need to Know Today: 22 June 2022

The Week Footer Banner