Marble Arch Mound: London’s £2m ‘s**t hill’ roundly ridiculed

People who visited installation during first week offered free return tickets due to ‘teething problems’

Marble Arch Mound
An artist’s impression of the mound
(Image credit: osd.london)

A new tourist attraction in London’s Marble Arch has fallen short of expectations, with visitors describing the £2m manmade mound as a “s**t hill” and “the worst thing I’ve ever done in London”.

The 25-metre-tall Marble Arch Mound is a temporary installation commissioned by Westminster City Council and designed by the Rotterdam-based architecture studio MVRDV.

The Oxford Street District website describes the mound, which has 134 steps, as being “a park-like landscape of grass and trees” which “gives visitors striking views of London and the park, and a new perspective of Marble Arch itself”. Tickets start from £4.50 with a “fast-track” weekend ticket costing £8.

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The artificial mountain is located on the western end of Oxford Street, where around 17% of shops have closed completely during the pandemic, says The Guardian. It is hoped to be “the kind of novelty experience that will lure people back to the West End”, the paper adds, “providing an opportunity for highly shareable Instagram moments, beyond selfies with armfuls of Selfridges bags”.

But after opening its doors to the general public on Monday, the mound has faced a barrage of criticism from visitors and ridicule on social media, primarily for looking nothing like its glossy artist’s impression. “The site’s bare and sparse appearance is a sharp contrast to the lush green landscape envisioned in the project’s planning proposals,” says The Telegraph.

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On its disappointing launch day, tourists “did not see the ‘soaring views across central London and Hyde Park’ from the lush landscape they were promised”, says the London Evening Standard. “Instead they were treated to sights of rubble, building works and scaffolding” from a viewing platform which was “covered in brown turf”.

The hill has been likened “to a level from Nintendo game Super Mario 64, the Teletubbies’ home, or worse still ‘seven minutes of work on Minecraft’”, reports MailOnline. There have also been questions about why “something so artificial-looking has been built next to the great natural expanse of green land that is Hyde Park”, the site adds.

On Twitter, one visitor joked that it cost 5p to climb each step and that introducing fast-track tickets seemed “odd” as “even nearing sunset on launch day” it was “very quiet”. But, “I enjoyed it”, he added. “More as you might enjoy a bad statue of Cristiano Ronaldo, or a car park Santa's Grotto, with dogs pretending to be reindeer, than as a dazzling spectacle. As long as you go with that expectation it is ok – just a shame it cost £2 million.”

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Westminster City Council admitted there were “teething problems” and has offered free return tickets to anybody who booked a visit during the first week. “We’ll continue to adapt and improve London’s newest outdoor attraction,” says the council’s statement.

The Marble Arch Mound will be open to visitors until early January 2022. When the installation reaches the end of its run, any materials used “will be recycled where possible to provide a lasting legacy” and the trees and landscape “will be relocated to other parts of the District and local community”, according to the Oxford Street District website.

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Kate Samuelson is the newsletter editor, global. She is also a regular guest on award-winning podcast The Week Unwrapped, where she often brings stories with a women’s rights angle. Kate’s career as a journalist began on the MailOnline graduate training scheme, which involved stints as a reporter at the South West News Service’s office in Cambridge and the Liverpool Echo. She moved from MailOnline to Time magazine’s satellite office in London, where she covered current affairs and culture for both the print mag and website. Before joining The Week, Kate worked as the senior stories and content gathering specialist at the global women’s charity ActionAid UK, where she led the planning and delivery of all content gathering trips, from Bangladesh to Brazil. She is passionate about women’s rights and using her skills as a journalist to highlight underrepresented communities.

Alongside her staff roles, Kate has written for various magazines and newspapers including Stylist, Metro.co.uk, The Guardian and the i news site. She is also the founder and editor of Cheapskate London, an award-winning weekly newsletter that curates the best free events with the aim of making the capital more accessible.