In Brief

Land Rover pulls plug on £240,000 Range Rover SV Coupe

British marque insists the cancellation was not about lack of demand

Less than 12 months after it was first unveiled, Land Rover has axed a limited-edition version of its Range Rover off-roader. The new car was due to roll off the car company’s production line later this year. 

Unveiled at last year’s Geneva Motor Show, the Range Rover SV Coupe was billed as a luxurious two-door version of the company’s popular SUV. It was due to be made by the company’s Special Vehicle Operations team in Coventry, Auto Express reports. 

The limited-run model was available to order at a starting price of £240,000 shortly after it made its Geneva debut. But company insiders told the motoring magazine that some customers had been speccing their cars “up to the £340,000 mark.”

Land Rover confirmed today that it would be cancelling the project and said it had informed customers that the SV Coupe would not be made.

The British marque said it was planning instead to focus its resources and investment on “the next generation of world-class products.”

A Land Rover spokesperson told Top Gear that the project was not cancelled due to a lack of demand. He would not reveal how many of the the 999 examples of the Range Rover SV Coupe had already been sold.

The axing of the SV Coupe may be connected to Land Rover and its sister company Jaguar’s efforts to save £2.5bn over the next year and a half. This resulted in 4,500 jobs being cut earlier this month, says the motoring site.

Recommended

​​Porsche Macan GTS: what the critics say
​​Porsche Macan GTS 2021
Expert’s view

​​Porsche Macan GTS: what the critics say

How safe are smart motorways?
Smart motorways
In Depth

How safe are smart motorways?

Polestar 2: ‘Tesla ought to be paying attention’
Polestar 2
Expert’s view

Polestar 2: ‘Tesla ought to be paying attention’

Hydrogen cars explained
Toyota Mirai
Getting to grips with . . .

Hydrogen cars explained

Popular articles

Penguins ‘might be aliens’
Penguins
Tall Tales

Penguins ‘might be aliens’

The most extreme weather events in 2021
Wildfire in Greece
In pictures

The most extreme weather events in 2021

Insulate Britain: who are they and what do they want?
Insulate Britain protesters
Profile

Insulate Britain: who are they and what do they want?

The Week Footer Banner