Fly me to the moon: Oculus Rift is just the beginning

Will Zuckerberg keep to his promise to promote virtual reality outside of the world of gamers?

THE first thing I did when I heard about Facebook’s $2 billion acquisition of the virtual reality goggle maker Oculus Rift was reach for my digital copy of Ready Player One by Ernest Cline.

The setting for the book is almost entirely virtual. Because real life is so dire (the world is in the depths of a global economic and energy crisis; everyone lives in a trailer park, you get the idea), people choose to live almost entirely in something called OASIS - a massive “multiplayer online game that gradually evolved into the globally networked virtual reality most of humanity now used on a daily basis”.

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Edie Lush is a journalist and communications coach. She is executive editor of Hub Culture and has been associate editor of Spectator Business, a political analyst for Hedge Fund Omega Partners and UBS, and a reporter for Bloomberg Television.