Can an extended holiday season save the UK tourism industry?

Travel and hospitality bosses hope to capitalise on post-lockdown sales boom

Haven holiday parks
Travel and hospitality bosses hope to capitalise on post-lockdown sales boom
(Image credit: haven.com)

UK tourism bosses are extending this year’s summer holiday season in a bid to capitalise on the staycation trend and recover much-needed revenues.

The travel and hospitality sectors have been hit hard by the coronavirus lockdown and loss of custom from overseas visitors, with a recent report by the World Travel and Tourism Council (WTTC) warning that the UK economy is set to lose £22bn as a result. And nearly three million UK tourism jobs are at risk in a “worst case” scenario, according to the report.

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Mike Starling is the digital features editor at The Week, where he writes content and edits the Arts & Life and Sport website sections and the Food & Drink and Travel newsletters. He started his career in 2001 in Gloucestershire as a sports reporter and sub-editor and has held various roles as a writer and editor at news, travel and B2B publications. He has spoken at a number of sports business conferences and also worked as a consultant creating sports travel content for tourism boards. International experience includes spells living and working in Dubai, UAE; Brisbane, Australia; and Beirut, Lebanon.